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Hello.

Welcome to my online portfolio where I showcase my latest projects in media and marketing research.

About Me.

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Xu Cheng

Graduating shortly in the summer of 2021, after 4 years of academic adventures in media & marketing industry, I am embarking on a new journey: putting my skills to work in a field that I feel the most passionate about.

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This is my creative portfolio where I demonstrate how I applied the skills and knowledge gained from my degree to industry practices.

Aspiring Digital Marketer

  • LinkedIn

Project  Highlights. 

Project Highlights
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Social Media Retargeting

Live Project

 Social media retargeting: how to make it work?  

 

A collaboration of academic research and industrial field study aiming to analyse the effectiveness of social media retargeting on engagement rate and purchase intention.

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Social Media Marketing

Creative Projects

 If a tree falls and no one hears it, does it make a sound??  

 

From social media creative content to strategies, see how I transformed this brand to life and help it cut through the noise.

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Circular Library

Media Theories

Academic Portfolio

 CGI influencer, Amazon's first ever sustainability report...   I use media theories to analyse current 'hot topics' . 

 

See my academic projects and research in Media, Industry and Innovation BA (Hons).

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View My Work by  Key Skills. 

Image by Karsten Winegeart

Social Media Strategy

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Heart Shape

Social Campaign

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Legal Research and Writing

Media Research

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