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Academic Portfolio.

Throughout my degree in Media, Industry & Innovation, I have ventured into areas of discussion that are highly relevant to the current media climate. See below for some of my academic works:

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Influencer: Authenticity and Capitalisation of Parasocial Relationship

 Lil Miquela - CGI Influencer 

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Critical Analysis of Amazon's First Ever Sustainability Report

 Amazon & Sustainability? 

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Investigating Retargeting Effectiveness on Social Media 

 Retargeting - Live Project 

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