Xu Cheng.
Paid Social Media Campaign.
A Case Study
The Challenge.
After building up initial organic following on the client's social media account, it is time to scale up engagement and exposure by implementing paid ads, primarily focusing on Facebook & Instagram.
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The challenge is to efficiently target audiences that are interested in brand's niche and to optimise campaign performance.
Campaign Production.
Creative content including video, image and copy writing was produced by me. Creative content aims to represent the fragrance while providing eye catching visuals.
The vision for this campaign visual is to reconnect audience with the sensation of summer - a luxuriously scented soap that will refresh and energise.
Campaign Performance.
3.1%
Click-Through-Rate
Comparing to 0.22% average Instagram CTR (SmartInsight).
£0.25
Cost-Per-Click
Comparing to $0.50 - $0.95 industry average CPC (WordStream).